Yamaha Creating 'Kando' Together
Yamaha's corporate objective is to create 'Kando' and enrich culture with technology and passion born of sound and music, together with people all over the world.
In Japanese, 'Kando' is an emotive word that instantly evokes images and sensations of an exciting, uplifting experience.
Kando conveys a feeling of happiness. The sharing of hopes and dreams is what links people together. Yamaha constantly creates new inspiration for the heart and spirit.
